The halo effect is a specific type of confirmation bias, wherein positive feelings in one area cause ambiguous or neutral traits to be viewed positively. What relevance does this have to home staging?

The halo effect effect is a cognitive bias in which an observer's overall impression of a person, company, brand, home or product influences the observer's feelings and thoughts about that entity's character or properties. It was named by psychologist Edward Thorndike in reference to a person being perceived as having a halo.

A neatly presented, tidy home and garden, will act as a halo effect on the entire property. Academic Research suggests potential house buyers, will view neutral characteristics of your home in a positive light if other areas of the home are presented in an attractive manner.

You too can utilise the halo effect by engaging the services of a home staging specialist, like Polished, when you next sell your home.

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